Music for Restaurants:
Turning casual visitors into regular customers
Music is the universal language of nature as it is considered by romantics. It can help you express any state of your soul: joy and exuberance, the passion and sadness of parting with your loved ones , excitement and grief. But the most valuable moments are those when melody creates in us harmony, love and peace, confidence and the ability to fully enjoy each day of our lives. This is what the creative power of music is all about.
So, what is great about music for restaurants? Let’s figure it out.
Music for restaurants is the best way to attract customers.
You have to agree that there is no person who is absolutely indifferent to music. And one thing is clear, that the sounding melody should cause positive emotions. Do you know that following this rule can raise your restaurant business to a new level? It is important not to use the same music for restaurants all the time. Moreover, music should be different throughout the day.
Background music has a special function. In the morning during breakfast hours it should get your visitors in the right mood, encourage them and help them feel energetic. In this case more rhythmic background music, maybe fast but not necessarily loud, is perfect.
If you’re talking about business lunch, you need more peaceful music, but not really slow. It will be an unobtrusive reminder for your guests that there is still a long time till the end of the day. In the evening lounge background music is good because it is very relaxing. And what else do you need after a long day at work?
Background music is instrumental in an appetite
Thanks to British scientists, this well-known fact has got complete confirmation recently. They found out that the sum of the check of every visitor is directly connected with the style of the background music that was played in the restaurant. Staff of the Leicester University observed for three weeks how the dynamics of orders changed depending on the background music.
During the days when customers ate in silence they spent on average 10% less of their time for lunch than when classical music was used as background in a restaurant. Customers were able to save 3% on their lunch while listening to pop-music, it turned out to be less effective than classical. This is how background music for the restaurant will help you increase the income of your place.
It is obvious that pleasant musical background affects your appetite in a positive way. The same way a high level of noise is an irritant and effects gustatory sensations. Knowing this, you should be more attentive selecting musical background for your place to help your guests enjoy delicious food more. In fact, music for restaurants will be a great addition to a good meal.
Music for restaurants as a way to create the image of establishment.
Specially selected background music for a restaurant is an important component of its concept. Exterior design, menu, uniform of personnel, serving – all of that should be in one style. This way the image of your restaurant is being created, which means it will have its own audience.
It is not a secret that each establishment has its own charm. Musical background contributes immensely to forming it. Background music for the restaurant will help you create an atmosphere where your customers feel comfortable and at ease, where they can relax, get in the mood to eat tasty food and order whatever they want. As a result they will leave a greater sum of money in your restaurant.
Remember, when selecting musical background, don’t go to extremes. Background music shouldn’t disturb your customers while they are talking, but at the same time it should fill in the spare moments and become an acoustic adding to the atmosphere of relaxation. Then your guests will desire to stay at your place for as long as possible, taste your refined dishes, stay in a comfortable atmosphere drinking a glass of wine with a loved one or with friends.