Background music for the shop:
More purchases and a good mood in a gift
How can you increase the efficiency of your business without investing too much money in advertising? Background music for shops is a new way of increasing sales, and easily solves this problem. A unique channel of communication, music for shops provides constant stimulation of consumers’ activity. Using music according to the stylistics of your trade will let you sell more products than the buyer planned to buy. So, music for the shop may influence the amount of your sales in a positive way.
You should have a serious attitude about choosing music for your shop if you want to learn to motivate a buyer to make a decision to buy something in your store. Music in your store should emphasize its concept. The staff often choose the tracks they personally like, broadcast radio stations, or turn on information audio without thinking about why they chose it. Background music is different from all these ways of producing sound in your store, and “works” for you, creating a special atmosphere and motivating the buyers to buy.
Music for the shop is the language for talking to the customer.
From point of view of marketing background music for the shop is more effective than verbal advertising. Here is a practical explanation: a person perceives music emotionally so it works much better than words. Why does it happen this way? Words only communicate a tenth of the information of a message – the rest is communicated through intonation, which charges the message emotionally. This means that music for the shop is of paramount importance for reaching an understanding between a salesperson and a customer.
It is a well-known fact that 76% of consumers choose a place for shopping while considering psychological comfort. So if you want to find a common language with your customer, use background music for this purpose. With its help you can easily get your client in the mood for shopping, influencing his desire to buy a certain product.
Peaceful or rhythmic music – what is better?
To answer this question pay attention to when there is an increase in the of amount of customers in your shop, control of the attendance depends on this fact.
During the morning and noon hours when you need a client to stay in a shop for longer and as a result to buy more, slow background music is perfect for the shop. Suitable styles include lounge, smooth jazz and chill-out. They will help you create a comfortable atmosphere for a buyer to be happy . This way you will give him a chance to walk around the shop slowly, study the assortment, spend longer time by the shelf with products and this automatically increases the sum in the check of each buyer.
Background music for your shop will let you direct the sales without any special efforts. In the evening when there are lots of customers in the shop and you need to make the work of cash registers easier we recommend you put on tracks with a faster rhythm. Styles like soulful and acid jazz are good for the shop. In any case the process of buying will be more intensive and you can increase the rate of sales by serving a greater amount of buyers.